Quality bakers since 1923. The Original Pop-Up Pastry: In 1964, we set out to create a pastry that delivers fresh- from-the-oven taste - no oven required. The result? Our original Toastem Pop-ups with flavorful fillings and a tender crust, proudly made in the USA. Enjoy 'em toasty or straight from the pack! Toast'em Pop-ups. America's original pop-up pastry. This product stays fresh and delicious on your kitchen shelf. Flavor kist. Dip'em: Start with toast'ems end with awesome. Toaster pastries.